Proven for Professional Athletes. Proven For You.
About Proven4: NSF Certified for Sport® Supplements for Elite Athletes
IN 2010…
The Proven4 Story
Born from Passion, Built with Precision
Proven4 was founded by athletes, for athletes. We understand the dedication and sacrifice required to perform at your elite best. Our journey began in 2010 through a strategic partnership with an FDA-regulated manufacturing and packaging facility. This foundation allowed us to apply high-level quality control and regulated safety standards to the world of sports supplements—ensuring transparency, safety, and excellence from day one.
The Gold Standard: The NSF Difference
In a market often clouded by "proprietary blends" and unverified claims, Proven4 chose a transparent path. We realized early on that professional and collegiate athletes needed a brand they could trust with their health and their careers.
That is why we committed to the NSF Certified for Sport® program. As the premier independent third-party certification recognized by the USADA, MLB, NHL, and CFL—and recommended by the NFL and NBA—it ensures our products are:
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Free from banned substances and unsafe contaminants.
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Label Claim Verified, ensuring that what is on the label is exactly what is in the bottle.
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Tested for purity to promote total consumer safety and peace of mind.
A Vision of Transparency: The Leadership of Shelley Winslow
Our founder and CEO, Shelley Winslow, brought a personal mission to the industry. As a breast cancer survivor, fitness enthusiast, and mother, Shelley wanted to create a product she could trust for her own family.
Drawing from her experience in regulated manufacturing, Shelley saw a need for better standard operating procedures in the supplement industry. Alongside 14-year MLB veteran Frank Catalanotto, she launched Proven4 to provide a clean, reliable alternative for those who refuse to compromise their health for performance.
A Growing Legacy of Trust
What started as a grassroots movement in MLB and MiLB clubhouses has grown into a trusted staple across the NFL, NHL, NBA, and MLS. Today, Proven4 is relied upon by First Responders, the US Military, and everyday athletes across the country.
While the industry has evolved since 2010, our mission remains the same. We are a privately owned family business that prioritizes customer trust over rapid growth. We focus on organic relationships, ingredient transparency, and providing the clean fuel you need to promote strength and support endurance.
Pure Ingredients for Elite Performance
Today, Proven4 offers a comprehensive line of NSF Certified Sport Supplements, including our high-performance pre-workout formulas and our stimulant-free recovery BCAA powder. Each product is crafted to support muscle tissue repair and promote hydration without the use of adulterated ingredients.
From professional stadiums to your local gym, Proven4 ensures you can perform at your best today and recover for tomorrow.
Experience Proven4 Everywhere
While we love connecting with our customers directly here at proven4.com, we want to make it easy for you to fuel your performance wherever you shop. You can find our full line of NSF Certified for Sport supplements at:
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Proven4 Official Store (Direct support for our family business)
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Amazon Prime (Fast, reliable shipping you know)
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Specialty Training Facilities across the U.S.
Our Mission
Elite Standards for Every Athlete
At Proven4, we believe that the journey to your personal best should be fueled by science, not guesswork. We started this brand to provide both elite professionals and everyday fitness enthusiasts with the one thing they deserve most: total certainty.
Whether you are competing on a world stage or hitting the local gym before work, your goals require dedication, sacrifice, and hard work. We believe the last thing you should worry about is whether your supplements will jeopardize your health or violate safety guidelines.
Our mission is simple: To provide clean, transparent, and effective formulas that support your performance and promote your recovery without compromise. By utilizing the same rigorous NSF Certified for Sport® testing relied upon by the pros, we ensure that every athlete—at every level—has access to supplements that are safe, pure, and 100% transparent.
With Proven4, you can focus on the win, knowing that what’s on our label is exactly what’s in your body.
About Proven4
Innovation Meets Experience
The era of transparent, high-performance sports supplements is here. Proven4 was born from the combined expertise of two industry leaders: Shelley Winslow, a specialist in regulated manufacturing standards, and Frank Catalanotto, a 14-year Major League Baseball veteran. Together, they have merged the precision of quality-controlled production with the real-world needs of professional athletes to create a supplement line that elevates performance without compromise.
The Proven4 Approach
At Proven4, we are obsessed with creating products that support an athlete’s journey—from the professional stadium to the local fitness center. Our formulas are the result of years of rigorous development, designed to comply with the strict standards of the World Anti-Doping Agency (WADA) while providing the "everyday athlete" with a level of purity rarely found in the supplement aisle.
The Proven4 Product Line
Our formulas are crafted to promote peak physical output and support efficient recovery across three core pillars:
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Pre-Game Formula: Designed with moderate caffeine to promote energy and support mental focus. Our pre-workout provides the clean fuel you need to support endurance and strength.
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Recovery BCAA + Electrolytes: This stimulant-free formula supports muscle tissue repair and promotes optimal hydration, making it the perfect choice for post-workout recovery or late-day training.
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Creatine Monohydrate: One of the most researched supplements in history. Our formula helps promote muscle strength, support power output, and promote lean muscle mass gains.
Why We Insist on NSF Certified for Sport®
Because we work side-by-side with athletes, we refuse to cut corners. We take the extra step to certify every product to NSF Certified for Sport® standards. This process ensures:
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Banned Substance Screening: Safety for competitive play in the MLB, NFL, NHL, and beyond.
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Label Claim Verification: Guaranteed that what is listed on the label is exactly what is in the powder.
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Contaminant Testing: Promoting total peace of mind for every health-conscious consumer.
At Proven4, transparency is our priority. You can verify our current certifications and tested batches directly through the NSF Certified for Sport® Directory.

The NSF Difference
Our Word is Our Bond
To earn your trust, we believe in proof, not promises. Instead of simply stating that our products are clean, we chose to undergo the most stringent testing in the world. The NSF Certified for Sport® program is the gold standard in third-party verification, ensuring that every claim printed on our label is a fact, not a marketing tactic.
What is the NSF?
The NSF is an independent global organization dedicated to protecting human health by holding the supplement industry to the highest possible standards. For a product to wear the Certified for Sport® mark, it must survive a rigorous, multi-stage audit that many supplement companies simply cannot pass.
The Three Pillars of the NSF Mark
Acquiring the NSF’s Certified for Sport® Mark means the product has met these three critical criteria:
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Rigorous Banned Substance Screening: Every batch is tested for over 280 substances banned by major sporting organizations.
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100% Label Accuracy: The NSF verifies that exactly what is listed on our label—and in those precise amounts—is what is actually inside the bottle. No hidden fillers, no "pixie-dusting."
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Facility & Purity Audits: Our production follows every FDA-mandated cGMP (current Good Manufacturing Practice) and rigid quality-control procedure to ensure the product is free from unsafe levels of contaminants or masking agents.
Internal Quality Assurance (QA)
Our commitment to safety doesn’t start and end with a third-party seal. To maintain our high standards, Proven4 follows a strict internal QA protocol:
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Raw Material Verification: We verify the purity of every ingredient before it enters our blending process.
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In-Process Audits: We monitor production at every stage to ensure formulation exactness.
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Finished Product Testing: No batch is released until it is confirmed free of contaminants and banned substances.
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Full Traceability: We track every ingredient from the source to the final bottle for total accountability.
- Our Commitment to Digital Security: Just as we verify our supplements through NSF, we verify our store’s security through annual PCI DSS 4.0 audits. This ensures your payment information is handled with the same pharmaceutical-grade integrity we apply to our formulas. See our PCI Compliance Certificate here.
The Choice of Champions
The NSF Certified for Sport® program is the only independent third-party certification recognized and trusted by the world's most elite athletic organizations, including:
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The Big Four: MLB, NFL, NHL, and NBA.
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Major Global Leagues: PGA, LPGA, MLS, and the CFL.
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Governing Bodies: USADA (United States Anti-Doping Agency) and the Ironman competition.
Why It Matters to You
Whether you are a professional athlete whose career depends on a clean test or an everyday fitness enthusiast who values their long-term health, the NSF mark is your guarantee of safety. At Proven4, we take the extra step so you can take your supplements with total confidence.
YOUR OPINIONS, COMMENTS, QUESTIONS, AND CONCERNS ABOUT PROVEN4 PRODUCTS MATTER TO US.

