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DISCOVER 3 PRE GAME FLAVORS– ALL NSF Certified for SPORT!

What’s the flavor of your latest workout drink? Let us guess: “Chocolate”? “Strawberry”? “Vanilla?” Those quotation marks are totally intentional, by the way. Why? Because we all know the minute you take a swig of that faux-flavored workout drink, your brain is having a serious side-conversation with your taste buds about “lowering expectations” and “how [...]

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Spooky Health Facts That’ll Scare You Back to the Gym!

Halloween is upon us but even spookier than the creepiest ghoul mask or terrifying scary movie is that in the U.S. roughly 600 million pounds of candy is sold each year for Halloween. What’s more, 90 million pounds of that being chocolate sold the week of. <<Shudder>>If you’re an athlete, active person, or anyone besides a lumbering zombie odds are you’re [...]

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How Proven4 Proves Their Loyalty To Every Single Customer

The World Anti-Doping Agency (WADA) was created in 1999 to combat the use of drugs and doping in sports. Currently, there are enough banned substances to fill eight-pages on WADA’s list. (You can view the entire list here.) Everyday athletes, too, need to be concerned about what goes into their bodies more for health reasons [...]

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4 Great Ways Caffeine Can Benefit Lifters

Caffeine has proven benefits for athletes and lifters as an energy enhancer. It might also potentially boost concentration and clear thinking. In fact, some studies suggest that caffeine can even aid athletic performance during endurance activities and make the task at hand seem easier by roughly six percent. More than half of the population consumes caffeine — [...]

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Protein 101 for Athletes

P4's sports supplements Pre Game Formula and Energy Formula has you covered when it comes to delivering a huge energy rush before and during a workout; and post-workout, Recovery Push Formula provides caffeine-free energy, electrolytes, and a vitamin matrix that can help aid the recovery process. But protein is another component of the recovery [...]

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Back It Up: 90-Degree Back Extensions

With a typical back extension exercise you stop at 45 degrees; this variation of the movement works the lower back (specifically your erector spinae — the muscles that run the length of your back), lats, glutes, and hamstrings. But when you adjust the angle to 90 degrees you’re targeting more of the muscles you use [...]

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Experience NEW Cherry Limeade P4 Pre-Game

No season is as motivating as summer to push your body further and feel your best. That’s why we think you’ll love P4’s new pre-workout flavor with the sweet, refreshing taste of summer’s favorite mash-up: Cherry Limeade.New P4 Cherry Limeade Pre-Game will push you to dominate your workout before your motivation fades in the hot [...]

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3 Tips For Buying High-Quality Supplements

It should come as no surprise that there are companies that take short cuts when engineering their formulas for workout supplements. They forgo quality ingredients and attempt to pass cheaper, less effective ones as must-haves when, in reality, what they’re offering isn’t worth the price of admission. Over the past few years “protein spiking” has [...]

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Why Fats Should Not Be Feared

Fat is a macronutrient, which is something the body requires in large amounts. That means the whole “Eating fat will make you fat.” doesn’t really hold up. A better statement would be: “Eating junk and saturated fat will make you fat.” But why let facts get in the way of a popular saying?Eating healthy fats — unsaturated fats, specifically — has [...]

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6 Tips To Beat A Late-Afternoon Slump

How many of you have walked into work in the a.m. only to leave when it’s pitch black … and it’s not even 5:30 p.m.? It can be tough on motivation, and allow a late-afternoon slump to derail your training. But guess what: your competition isn’t taking days off. So to keep your edge you [...]

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